Get your brand in front of a high-end technology and business audience
When you sign up for our "Premium" paid plan, your company is automatically entered into our context-sensitive advertising network. Just sign in with your company Twitter, enter your company description and select your corporate capabilities from our tag set. That's it, you're done. Each time content is displayed in the form of an article, data or social SurfBoard post that's relevant to your corporate capabilities or description, your company's name, logo and description will show up as a 728x90 or 374x100 advertisement. That's it. Advertising that really means something.
$110 bucks a year, you're in. That's all.
Our exchange network is built to show your company's Twitter logo, company name, description and website address where it matters most on the HackSurfer website. Our system matches your profile description and corporate capabilities to contexts where it is likely to lead to discovery, clicks and conversion. In other words, we show ads where your IT, cyber or other solutions will be of most interest to viewers. Read on to learn more!
Getting started with exchange takes less than 5 minutes. First, sign in with your company Twitter account, then complete the HackSurfer user confirmation wizard. Select your industry affiliation, add a 350 character corporate description and pick your corporate capabilities. Next, buy a HackSurfer Premium membership. That's it, you're done! Your company's exchange ad will show immediately based on algorithmic matching of keywords in your description and corporate capabilities tags.
No. We built HackSurfer Exchange to reach a highly technical and business audience mainly as a way to focus on networking and discovery of solutions based on real needs. As such, we feel it better to "level the playing field" and show concise, economical information in the most standard and professional way possible. Plus, we want your content to take center stage.
Yes, soon. By the end of 2013, all Premium plan members will receive weekly metrics reports detailing the display and engagement statistics of their ad profiles. Early next year, we will also make this data "self service" as part of your "My Account" company profile.
No, as of October 25th, 2013, HackSurfer has removed all other IAB digital ads. HackSurfer Exchange is now the ONLY way to advertise on HackSurfer.
For now, yes. However, by the end of 2013, HackSurfer will also begin to serve your information as in-line text ads (i.e. in articles and between SurfBoard posts) and other creative but "professional" ways that support networking, discovery and conversions.
No. In the interest of security and legal liabilities, your clients must login with their own Twitter accounts and fill out their HackSurfer ad profiles. However, in early 2014, we will be integrating with popular social media management tools such as HootSuite and Sprout Social to allow for you to post on their behalf once an account has been created.